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How we got started

We get bored with grandiose stories start-ups write about how they got started. As for us, it seems rather unremarkable. We planned (yeah, we did all the macho excel stuff to see how far the money would last before we went broke) to start a company to build and sell something we thought we were good at. Of course, it never panned out exactly the way we planned, and the excel sheet is well and truly trashed. And by the way, we had no plan B.

Early on, we partnered with a client for a whole year to see if a fraud detection product could be built, and ta-dah, it finally happened. But not in the way we expected, of course. Clients didn’t want to spend on fraud tech anymore, and any money they had was too low for us to even cover our costs. But we kept at it, strangely, without fear (perhaps saneness was lost in the enthusiasm to have something built). Eventually, before the money ran out and some crazy hours, we had a client and a purchase order in hand.

And that’s how we got started. So, you see, we didn’t wake up one day, see a gap as humanity’s greatest need, and start our journey. It just happened. Rather, we let it happen. And we never looked back since.

Next up: The path we have traversed

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